Fitbit announced its intention to enter the Indian market. The company will introduce its fitness product line and sell it first through Amazon India, which is the launch partner.
Steve Morley, vice president and general manager of Asia Pacific for Fitbit, told The Indian Express: "We are creating an Indian entity and the first employees will join us soon. We are here for an appropriate brand launch and Amazon will be our launch partner. "
Fitbit will bring its Zip, Flex, Charge HR and Surge products with prices ranging from Rs. 4000 ($ 63) to Rs. 19,900 ($ 314). The HR load, in particular, is supposed to be priced at 12,990 ($ 204) with built-in heart rate monitor.
The products will be available on Amazon on July 1st and Fitbit will also study offline sales by the end of the year.