Mark Zuckerberg, CEO of Facebook, announced today that the site would introduce a feature that allows users to control their data, giving them particular control over the amount of information in their shared history without third-party applications.
First announced at the Facebook F8 conference this afternoon, the application is an obvious answer to Facebook's reaction from almost everyone more to the scandal Cambridge Analytica . Zuckerberg himself said in a post today that he gave a rather hazy answer to Congressional questioning about the amount of information that Facebook users were able to control their own data.
Zuckerberg stated in the same post that this feature is an attempt to rectify this problem:
Once this update is launched, you will be able to see information about the apps and websites that you have interacted with, and you can delete this information from your account. You can even disable this information stored with your account.
Of course, Facebook will not completely stop collecting data about you, even if you use this option. According to Erin Egan, Chief Privacy Officer of FB :
We will continue to provide apps and websites with aggregated analytics – for example, we can create reports when we receive this information so we can tell the developer if their apps are more popular with men or women from a certain age group. We can do this without storing the information in any way associated with your account, and as always, we do not tell advertisers who you are.
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