Juul tightens up social media to focus on former smokers switching to e-cigs

Juul Labs The Society Behind the Very Popular Juul e-cig, today announced a new policy around social media.

This comes in the midst of Juul's effort to gain FDA approval which has been made more difficult by the fact that the FDA has cracked down on Juul after having learned the craze of minors.

Under the new policy, Juul will no longer present models in images published on Instagram, Twitter or Facebook. FWIW, Juul does not even have Snapchat. Instead of using models to market e-cigs, Juul Labs will now use real old smokers who switched from fuel cigarettes to Juul.

Juul has always said that his product was intended to serve as an alternative to combustible cigarettes, which are considered much more harmful to your health


Juul has also established an internal team focused on reporting and reporting inappropriate social media content or targeting underage users.

The company mentioned that it has been working to report and remove more than 10,000 illegal online sales since February in various online marketplaces.

We reached out to Juul to see if any changes were made to the way Juul targets ads on social media and elsewhere. We will update the message if / when we hear back.

This is what Juul Labs CEO Kevin Burns had to say in a prepared statement:

While JUUL already has a strict marketing code, we want to go one step further by implementing a leading policy eliminating all social media posts featuring templates and concentrating our social media on sharing social media. stories of adult smokers. to JUUL. We have also proactively worked with social media platforms to remove unauthorized publications, pages, and offers to sell products targeting underage accounts. We believe that we can both serve the 38 million smokers in the United States and work together to combat the use of minors – these missions are not mutually exclusive.

In April, the FDA sent a request for information to Juul Labs as part of a new youth smoking prevention plan, which aims to prevent minors from consuming tobacco products . The request for information was intended to help the FDA understand why teens are so interested in e-cigs (especially Juul) and whether Juul Labs was marketing the product intentionally with minors.

In response, Juul announced a new strategy to combat the use of minors, with an investment of $ 30 million over the next three years for independent research, education young people and parents


Since August 2017, Juul requires people over the age of 21 to purchase products on its own website, but third-party online and offline retailers have not done the same.

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