Influencers promote almost everything on social media, from makeup vacations to discount codes, and even fertility apps. Our streams are awash with #ad posts from influencers who "like" a recently released product.
But what confidence should we put in a message sponsored ? Especially when this product is a contraceptive.
We do not do it.
Discover the TNW hard range.
I am generally jaded about Instagram influencers. They are quite harmless when it comes to promoting Dior's last lipstick for a 10% reduction. However, some influencers on social media do not know enough about a certain product that they promote, which could explain why companies are so attracted to them.
In addition to Natural Cycles being the most instagrammed fertility tracking app (at least on my diet), it has also become one of the most controversial after 37 out of the 668 women who had an abortion in Stockholm used Natural Cycles to prevent pregnancy.
As soon as you wake up in the morning, you take your temperature with a Natural Cycles thermometer, then the application predicts whether you are fertile today based on the previous information that you have added on your menstrual cycle.
If the application is green, you can have unprotected sex, if it is red, you should have protected sex unless you are trying to have a baby. They claim that it can predict maximum fertility, for women who hope to become pregnant, or low fertility, for women who avoid pregnancy.
Sounds easy, does not it? No hormonal mood swings, no piece of copper placed in your body, no interference from your period,
You probably already know that there is no contraceptive option better at this time. Hormonal pills are a ticket for an endless emotional rollercoaster, IUDs need to be strung into your vagina, and anyone who relies solely on condoms (and still enjoys sex with them) is delusional.
With all this in mind, it is easy to see why 700,000 women canceled their repeated prescription of the pill and arranged an appointment to remove their IUDs in the hope of a non-hormonal contraceptive without stress available by simply downloading an application on their smartphone.
But do not throw away your packet of contraceptive pills too quickly. Apart from the unwanted pregnancies reported in Stockholm and the fact that this application will never prevent you from contracting STDs, spontaneous sex is more or less completely excluded from the table.
Depending on your current lifestyle, steadily and reliably avoiding intercourse for several days at a time during an accurate and sometimes variable window each month is impossible and certainly a killer. ;mood.
Since this app works by setting the days when you are most fertile or not, sex planning is essential (just send your partner a Google invitation for sex at 9:00 pm @ home).
I use Instagram for the same reason as others. I run endlessly through celebrity posts and friend downloads that I have not seen for years. From time to time, I also share photos that stack on my profile in the form of squares illustrating the good parts of my life.
But among countless scrolls of my Instagram feed and the weird, there is no need to get away from the advertisements that Instagram thinks I need to see.
As a young woman, my ads usually include:
It's as if being a woman today did not come with enough social media pressure?
All the sponsored posts and the beautiful dishes of the Natural Cycle Thermometer shattered my logical thinking and I began to consider the "natural way" of contraception.
If Natural Cycles fails to sneak into my stream via sponsorship, its aggressive method of using influencers works well. On this post #sponsored I saw a photo of a young woman checking her temperature with the application Natural Cycles
This article is one of the hundreds of pages that daily strew the women's Instagram feeds. A search of #NaturalCycles will inevitably bring dozens of the same kind of impeccable and fresh influencers promoting this app of fertility with the thermometer stick hanging on their mouths.
These messages have made me (and probably thousands of other women) consider throwing the pill and downloading the application. Everything looked so easy, and even beautiful. I wanted to be part of that and be in total control of my body (for once in my adulthood).
I would use this app in the same way that I use most of the technology in front of me right now, I would give it all my data, I would trust it entirely, but I do not would never really understand how it works.
I decided to do some research …
When I asked him about Natural Cycles, it was a "no" hard, unless it did not bother me so much if I got pregnant (I m sure). absolutely absolutely). So why do influencers market this app as a form of contraception instead of an app to plan a pregnancy?
I walked away from my doctor's appointment feeling naïve after being a victim of Natural Cycle's ill-considered marketing strategy. He sold me the dream birth control solution but before that I had never fallen for the purchase of an incredibly expensive makeup product advertised by an influencer ,
Fertility applications have been unethically advertised as "one size fits all" by irresponsible influencers who could sell a product that they have never used themselves.
In an interview with Elina Berglund CTO and co-founder of Natural Cycles, she stated that her ideal user of application would be a woman who plans to have children at some point, but who wants to take a break from hormonal contraceptives until
One of Berglund's researchers, Gemzell Danielsson, explained that Natural Cycles is not a good option for women who absolutely want to avoid pregnancy.
In a way, Danielsson's research was lost in translation by Natural Cycle's Influence Strategy. Businesses and influencers should take this as a wake up call to stop dressing products potentially life changing just so that it matches their perfectly arranged Instagram feed.
I reconsidered the whole question "how not to get pregnant" and I ended up in the doctor's room a few weeks later. But this time, I watched the ceiling in discomfort while the doctor was pushing my IUD – trying not to get pregnant is not fun.