Two weeks with a $16,000 Hasselblad kit

For amateur photographers like me, Hasselblad has always been the untouchable luxury brand reserved for high-end professionals.

To bridge the gap between casual and intentional photography, they launch the X1D – a compact, mirror-less medium format. Last summer, when Stefan Etienne examined the new camera, I asked to take a picture.

After importing the raw file into Lightroom and flipping through a dozen pre-defined settings, I joked that I would eat ramen packets for the next year so I could buy this device Photo. It was also impressive.

Objective XCD 3.5 / 30mm

Last month, Hasselblad sent us the XCD 4 / 21mm (their latest ultra-wide-angle lens) for a two-week comparison, with the X1D body and the XCD 3.2 / 90mm portrait lens . I wanted to see what I could do with the kit and I planned the following:

Swipe right with an unflattering profile picture and offer to take it back for them
Travel with spectacular landscapes

My schedule was not very long, so a weekend at the cabin should be enough.

As an everyday camera

The weekend of the weekend was rather quiet and uneventful, but it was the perfect setting to test the camera kit as the X1D is slow A. F.

It takes about 8 seconds to turn on, with an additional 2 to 3 seconds of processing time after each click of the shutter – a slow autofocus, a slow trigger and a reduced battery life in the day, about 90 shots). Rather than reiterate Stefan's review, I would recommend reading it here for complete specifications.

Coming from a Canon 5D Mark IV, I am used to the immediate and a decent success rate. The first day with the Hasselblad was filled with constant frustration with missed moments, missed opportunities. It seemed impractical for me as a daily camera until I switched to a more deliberate approach: I was returning to the SLR in high school when a roll of film contained a maximum of 24 exposures.

When I paused, I began to appreciate the details of the camera: a quiet shutter, a compact but rugged body and an intuitive interface, including an LCD / viewfinder with touch screen

The aluminum body and lens structure of Swiss design does not seem cheap. It is heavy for a camera without a mirror, but it is damn good to hold.

XCD lens 4/21 mm

Spectacular landscapes and cityscapes with no exaggerated perspective – this is where the XCD 4 / 21mm surpasses other super-wide-angle lenses.

With an angle of view of 105 ° and a field of vision equivalent to 17 mm on a full digital SLR, I expected much more distortion and vignetting, but the picture corrected automatically and flattened when imported into Lightroom. The latest Creative Cloud deployment integrates the Hasselblad profile (camera and lens) into Lightroom. It is therefore not necessary to download and import profiles.

NYC real estate brokers Oily should really consider using this lens to film their 250 square foot studios and feel great without looking comical.

Objective XCD 3,2 / 90mm

The gallery below was shot using only mirror mirror lamps for practice. He was also shot underexposed to see how much detail I could shoot in position. Here are the reduced and unedited versions so you do not have to wait for each 110 MB file to load.

I would like to think that if I had the time and that I felt philanthropic, I could fix a lot of love lives on Tinder with this goal.

Where it shines

Normally, images published in journals are not edited, but I believe that the real test of raw images lies in post-production. This is where the slow processing of the X1D and the rapid draining of the battery report. With the giant CMOS sensor 50 MP 44 x 33 mm from the camera, each raw file was about 110 MB (compared to the 20-30 MB of my Mark IV) – a considerable amount of information packaged in 8272x 6200 pixels.

Resized to 2000 x 1500 pixels and cropped to 2000 x 1500 pixels :

While other camera manufacturers tend to favor certain colors and skin tones, Dan Wang, representative of Hasselblad, said: "We believe that it is important to see a very natural palette, if not very weak, with very little influence. We are not here to check what color should be. We are here to provide you with as much data as possible, providing as much raw detail, raw color information that allows you to interpret it as much as you can. "

As a person who likes to spend many hours tweaking colors, changing pixels and making things pretty, I appreciate that. This allows less fixation, more creative freedom.

Who is this camera for?

My friend Peter, a fashion photographer (he has editorials for Harper's Bazaar, Cosmopolitan and others), is the only person I know who is filming on Hasselblad. It is therefore appropriate to ask him for his opinion. "It's for the rich pretentious assholes with money to burn," he said. I do not agree. The X1D is a decisive step for Hasselblad who wants to take out heavy tripods and leave the studio.

At this price point, we can expect the camera to do everything, but it is aimed at a narrow demographic: a photographer who is willing to neglect speed for quality and compactness.

In recent years, smartphone companies like Apple and Samsung have stepped up their camera games. The world of photography is submerged with insignificant and disposable images (indulgent selfies), "look what I had for lunch," OOTD …).

My two weeks with the Hasselblad kindly recalled photography as a form of methodical art, rather than as an aerosol pastime and prayer.

The revised kit runs at $ 15,940 before taxes:

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