Gadgets

Snapchat’s PR firm sues influencer for not promoting Spectacles on Instagram

Influential marketing could become much more responsible if Snapchat's public relations firm wins this lawsuit. Snapchat hoped that social media stars touting the v2 of its Sunglasses Spectacles on its biggest competitor could boost interest after selling just 220,000 v1 and losing $ 40 million. Instead, Snap looks a little desperate for the glasses to […]

Technology

Smaller and more accurate drones are possible thanks to this gyroscope innovation

Caltech researchers have developed the world's smallest optical gyroscope, a component used in flying vehicles to provide directional stability. The new gyroscope is 500 times smaller than the best currently used, which could make future drones cheaper and more powerful. A new optical gyroscope, developed by Caltech engineers and directed by Ali Hajimiri, is 500 […]