Amazon hired Disney's SVP, Kyle Laughlin, to head his Alexa Gadgets division TechCrunch learned. Laughlin spent eight years at Disney, most recently as Executive Vice President and General Manager of Games, Apps and Connected Experience in the Entertainment and Interactive Consumer Products Division.
According to his LinkedIn profile, the role was found by Laughlin overseeing apps, connected hardware and games for Disney and Lucasfilm. The concert also involved AI, IoT and AR / VR. In addition, many Muppets.
Amazon has since confirmed the rental. A spokesman for the company told TechCrunch, "I can confirm that Kyle Laughlin has joined Amazon as director, Alexa Gadgets. We are very happy to have it. "
The concert seems to articulate around the new category "Alexa Gadget", which the company describes as "fun and delicious accessories that pair with Echo compatible devices via Bluetooth".
After eight years at Disney, it does not seem like much. Among the available Alexa gadgets are the wall clock Echo and the connected device by Gemmy Industries Big Mouth Billy Bass and Dancing Plush Animatronics .
In just a few years, the echo has moved from the smart speaker to a leading project that defines the industry. Alexa became a big deal for Amazon and let everyone fight to catch up. Alexa Gadgets is a big effort from Amazon to develop the smart assistant ecosystem beyond the smart speaker, thanks to a wide range of connected devices.