Amazon Dash buttons judged to breach consumer rules in Germany

Amazon's Dash Buttons Violate the Rules of Consumer Electronic Commerce in Germany.

Push-to-order gadgets were launched by Amazon in 2015 in an attempt by the online commerce giant to reduce frictions in the online shopping process by encouraging consumers to occupy their homes with a sticker, account-related buttons that trigger product-specific staple purchases when pressed – from laundry powder to toilet paper to cat food.

Germany was one of the first international markets where Amazon launched Dash, in 2016, alongside the United Kingdom and Austria . But yesterday, a higher court in Munich ruled that the system did not provide consumers with enough information about a purchase.

The judgment follows a lawsuit brought by a regional supervisory body, Verbraucherzentrale NRW, which opposes the terms used by Amazon with Dash.

He complains that Amazon's terms permit the company to substitute a product of a higher or even different price in place of what the original consumer had chosen for a push Dash purchase.

It argues that consumers also do not have sufficient information about the purchase triggered when the button is pressed, which may take several months after the initial selection.

The dashboard buttons should carry a label stating that a paid purchase is triggered by a press, he estimates.

The Munich court has now joined the group's view that Amazon is not providing enough information to consumers of Dash, according to Reuters .

In a press release Verbraucherzentrale NRW stated that the judges had agreed that Amazon should inform consumers of the price and the product before taking the order, rather than after the. purchase, as it is currently the case.

She also expressed confidence that the ruling leaves no room for Amazon to appeal, although the company has announced its intention to do so.

In a statement, Wolfgang Schuldzinski, head of the NRW Consumer Bureau, Verbraucherzentrale NRW, said: "We are always open to innovation. But if innovation is to put consumers at a disadvantage and make it more difficult to compare prices, we are using every means against them, as in this case. "

Amazon did not respond to questions about its intention to respond to the court's short-term decision, for example whether it would remove the devices or alter the operation of Dash in Germany.

Instead, he sent us the following statement, attributed to a spokesperson: "The decision is not only against innovation, it also prevents customers from choosing in full knowledge of cause if a service like Dash Button is a convenient way for them. shop. We are confident that the Dash button and the corresponding application comply with German law. Therefore, we will appeal. "

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