Amazon is reportedly building a game streaming service to rival Google and Microsoft

The information reports that Amazon is creating a streaming game streaming service that will transmit the cloud titles directly to your devices, so you can play without installing them nor even have a powerful machine to run them.

The service will see Amazon compete with Google – which is currently testing its service Project Stream in the United States – as well as Microsoft, which built its own platform hardware manufacturer Nvidia and the publisher Electronic Arts. Sony's PlayStation Now service is already up and running, charging players $ 99.99 a year for more than 700 games.

It makes sense for Amazon to enter this arena because it is the largest provider of cloud computing services on the planet, by far Google and Microsoft, and can so easily create the infrastructure needed to support a demanding game. streaming service for users around the world.

A number of these platforms were built, tested, and closed in recent years, mainly due to poor demand and unsatisfactory performance.

The idea is that the service will handle all the heavy calculations needed to run greedy graphics games in the cloud, and then broadcast them to your computer or mobile device, so your experience will not can not be distinguished from the execution of these titles natively. final game system. With improvements to broadband networks over the last few years, this is now much easier than before, and the delay and latency issues are not as difficult to solve as they were in early 2010.

I imagine that Amazon could also use its premium subscription service to seduce its customers and allow them to test its gaming offer. People who benefit from this package not only unlock free or expedited shipments, but also have access to streaming music and video streaming services from Amazon in the countries where they are available. Last April, the retail giant revealed that it had over 100 million Prime Subscribers worldwide .

It is also worth noting that Amazon manufactures a line of Fire peripherals to stream content on the Internet to your TV, as well as a game controller allowing you to read a wide range of Android-based titles when used with the Fire Stick dongle. If the company manages to get its services working with these products, it could take advantage over its rivals.

This Amazon controller works with the Protective Stick to allow you to play a wide range of games.

It will be interesting to see how cloud gaming affects the activities of existing gaming stores. Most independent publishers and developers rely on customers who purchase games directly from online stores such as Steam, EA Origin, and UPlay to generate revenue. That's when the all-new Epic Games store – which is still lacking in many crucial areas, including customer support and user feedback – succeeded in distracting some distributors from its competitors by offering better revenue-sharing terms. What happens when your players do not want to buy – just play – your games?

I'm all for streaming games and competing in this space. The idea of ​​upgrading your console or computer only to improve graphics performance seems outdated and tedious, especially when it becomes increasingly easy to offer huge libraries of other types of entertainment media on the Internet. Call me to the game revolution in the cloud, I say.

To read further:

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